Joel Sonnheim

Joel Sonnheim—2008

Joel Sonnheim (Joani)

1612 Gardiner Ln., #207, Louisville KY 40205


(Apr '13) Since graduating Seneca, I have never left Louisville. My life has taken several twists and turns.

I attended U of L and started a long career as a DJ, cutting my teeth on a small station (WCND) in Shelbyville, KY. I then got a job at WSTM-FM (now known as WRKA) where I started as a DJ, became program director and eventually operations manager while maintaining an air shift under the name of Dave Adler. 

During this time, I had the good fortune of interviewing numerous celebrities including, The Carpenters, Sergio Mendes, John Marley, Ed Ames, Roger Miller and one of my favorite interviews, Tony Bennett. I still have the tapes somewhere in the vast collection of junk I've amassed over these years.

I then took a job as a DJ and production manager at WAVE Radio, also doing announcing for WAVE-TV and later on, announcing for WLKY-TV. I also have done numerous voice-overs for both radio and TV commercials which I continue to do today.

My next job was at a Louisville ad agency for 19 years where I became Vice President followed by  five years, as Vice President of another agency.  Abaout 4 years ago, I decided to determine my own fate by  opening, along with my wife, my own advertising agency, Adman Marketing.  I still enjoy the challenges of the agency business.

Nearly 35 years ago, I married my Joani. We have two sons, Jeff and Mark, both living in Houston and Austin, TX, repsectively and three beautiful grandchildren! 

My hobbies include playing the keyboards and composing music. I enjoy walking daily and can be found playing on the computer more hours than I should. 

Seneca High School—Class of '63